
Strategy, management, innovation, marketing, INTERNATIONALIZATION AND
COMMERCIAL DEVELOPMENT
The ideal strategic partner for the
development of your business
We help you to improve the competitiveness of your company, achieving short and long term results
BUSINESS DEVELOPMENT MODEL

BUSINESS STRATEGY
COMPETITIVENESS
SHORT TERM
PROCESSES
ORGANIZATION
PEOPLE
MANAGEMENT TOOLS
COMMUNICATION
OPERATIONAL MARKETING
BUSINESS DEVELOPMENT
COMPETITIVENESS
MEDIUM / LONG TERM
STRATEGIC PLANNING
STRATEGIC MARKETING
INNOVATION
INTERNATIONALIZATION
DIGITALIZATION
MARKET DEVELOPMENT
We help the Company define and execute its strategies aimed at developing its market of action, both in the context of its traditional markets and in its objectives of penetration in new markets.
Commercial development
We accompany companies in the design and development of their business plans; providing them with advanced tools for commercial penetration and recruitment, as well as supervising and evaluating the impacts of the commercial activity that is carried out.
Internationalization
We design Internationalization Plans in order to establish the most appropriate access models to international markets that are established in their market development strategies, applying our own and proven methodology.
International Network
Accompaniment in the achievement of projects taking advantage of our network in local and international markets.
INTERNATIONALITY
COMMERCIAL DEVELOPMENT
NETWORKING
MARKETING
COMMUNICATION.
Marketing
We design and implement strategic and operational Marketing Plans, in order to provide companies with new competitive advantages and grow their business.
Communication
We design and execute the communication actions necessary to achieve the objectives established by the Company’s marketing plan, using the most appropriate means and tools to reach them through the most effective channels and in a planned manner over time.
OPERATIONAL MARKETING
Communication, marketing, creativity and technology with a global vision of all the phases that affect the business. Innovation for differentiation.
Consulting and advice
Continuous follow-up accompaniment, detection of deficiencies in the communication and marketing field. Digital analytics to detect business opportunities.
Creativity, Advertising and Media
Thousands of customers are out there. We develop strategies and plan advertising actions to reach your target audience. If you are one more, you will be one less.
Technological solutions
Process and data management providing the necessary tools in order to facilitate the best management of data for corporate decision making.
Marketing and activation of the commercial digital channel
Data analytics, Business generation, Market analysis, Penetration and recruitment strategies, Digital Marketing.
Branding and engagement strategy
Your image is what you are. We develop original ideas to create an impact and turn the brand into your most valuable intangible. Differentiate yourself with creative ideas and stand out from your competition.
Corporate Actions
From a festival in Getxo with national repercussions nominated for various awards, to corporate events, including professional training sessions, talks and round tables.
Our methodologies include creative processes and techniques that are not necessarily conventional, to achieve objectives in the most effective way
we are working on…
MANAGEMENT, MONITORING AND DEVELOPMENT OF INTERNATIONAL PROJECTS IN NICHE MARKETS
TERRITORIAL MULTI-SECTOR PROJECTS
Technical assistance for the development of a multisectoral project in Azerbaijan in all its phases:
– Design and analysis of the feasibility of the project
– Start-up of the activity
– Operational management and daily monitoring of the different lines of activity.
BUSINESS DEVELOPMENTS IN EUROPE FROM THE MIDDLE-EAST
Technical assistance for the evaluation, management and monitoring of business projects in Europe from initiatives of the Middle-East.
– Implementation of the project management office
– Continuous technical assistance in the evaluation, start-up and monitoring of projects
– Operational management and daily monitoring of the different lines of activity
TECHNICAL ASSISTANCE FOR THE COMMERCIAL DEVELOPMENT IN SPAIN AND PORTUGAL OF FOREIGN COMPANIES
Technical assistance for the evaluation, management and monitoring of business projects in the Iberian Peninsula.

TERRITORIAL MULTI-SECTOR PROJECTS
Technical assistance for the development of a multisectoral project in Azerbaijan in all its phases:
– Design and analysis of the feasibility of the project
– Start-up of the activity
– Operational management and daily monitoring of the different lines of activity.

BUSINESS DEVELOPMENTS IN EUROPE FROM THE MIDDLE-EAST
Technical assistance for the evaluation, management and monitoring of business projects in Europe from the Middle-East.
– Implementation of the project management office
– Continuous technical assistance in the evaluation, start-up and monitoring of projects
– Operational management and daily monitoring of the different lines of activity

TECHNICAL ASSISTANCE FOR THE COMMERCIAL DEVELOPMENT IN SPAIN AND PORTUGAL OF FOREIGN COMPANIES
Technical assistance for the evaluation, management and monitoring of business projects in the Iberian Peninsula.
We approach development globally with a multidisciplinary team

IGNACIO CASAS
Consulting Partner at Gatik Consultores, a consulting company specialized in strategy, operations and innovation. Technical Director of Bilbao Air, a division of the Bilbao Chamber of Commerce dedicated to promoting connectivity at Bilbao Airport. Professor of the economic specialty at the Faculty of Law of the University of Deusto (Bilbao).
Co-direction in the Be Competitive development line.

EDORTA AURREKOETXEA
Consulting partner at Laluca; company specialized in strategy and communication consulting. General and commercial management. In charge of the business development of the clients acting in all the departments, commercial, marketing, processes, people, operational marketing. Development Director at Taste Collective.
Co-direction in the Be Competitive development line.

JOKIN TOTORIKA
Consulting partner at Laluca, a company specialized in strategic consulting and communication. Communication management and creative director, defining the brand positioning and communication strategy. Marketing and communication trainer at the Industrial Organization School of the Ministry of Industry, Commerce and Tourism.
Communications Director at Be Competitive.

JON ZUBELDIA
CEO of ABRAINNOVA; company dedicated to strategic and management consulting in the agri-food sector, focused on import export, purchase and sale of assets, product and private collections. Director of international development at Basking. Manager at Taste Collective, Creative Laboratory.
Responsible for the agri-food line at Be Competitive.

JUAN CAÑAL
Consultant at Laluca. Head of the Digital Area. Direction of development and management of digital projects. Research and new technologies. Technical development.

JOSU EGUREN
Consultant at Laluca. Director of digital marketing and analytics. Coordinator of the production department, internal team and Human Resources. Marketing trainer for external clients.

IÑAKI ACERO
Consultant at Laluca. Account manager specialized in corporate branding, strategic marketing and commercial tools. Head of the marketing department of the Bilbu Group.

BEÑAT DUQUE
Consultant at Gatik Consultores, consultancy specialized in strategy, operations and innovation. Administrative – Financial and Systems Manager of Talleres J. Arieta-Orbe, S.A. Responsible for Management Control and Systems at Laluca.
AWARDS
More than 20 national and international awards and recognitions.